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Marketing and customer care at SPIE Energotest - a centre of knowledge and innovation

27.08.2025

 

Marketing as the heart of communication and development

In SPIE Energotest, marketing has a unique role - it is not limited to promotion or communication, but becomes the centre of market knowledge. This is where customer signals come together, which, when analysed, are translated into strategic actions for the entire organisation. Marketing combines elements of classic marketing, sales and cooperation with R&D, thus performing the function of welding together technology, innovation and business relations.

Through this model, it is possible not only to effectively build a market presence, but also to develop new products and services fully tailored to the expectations of the audience.

Close to the customer - the role of the custodian

Some of the sales functions, such as care for key customers, have been placed precisely in the marketing structure at SPIE Energotest. As a result, direct relations with contractors are combined with the strategic planning process, and observations from day-to-day cooperation become inspiration for engineers and R&D teams.

Customer support is a person who not only takes care of current needs, but also actively participates in shaping the offer of the future. This position combines technical, commercial and interpersonal skills, allowing you to make a real impact on the company's development.

Daily challenges and satisfaction

The job of an account manager is all about mobility and contact with people. Daily meetings at various locations around the country allow you to build long-term relationships based on trust and professionalism. The focus is on selling specialist services and power automation products, which requires not only technical knowledge but also consultancy skills.

Collaboration and impact

Customer support never operates in a vacuum - success depends on collaboration with the whole team. A strong spirit of camaraderie means that you can count on support both in the field and in the office. What's more, the day-to-day work is also an opportunity to really influence the development of the offering - suggestions and needs raised by customers become the starting point for action by the R&D and sales teams.

Competence combination and development influence

The position of account manager at SPIE Energotest is a unique combination of technical knowledge, commercial skills and interpersonal competence. It is also the satisfaction that comes from knowing that through your work you have a real impact on the development of the company and the satisfaction of its customers.